BIJ x BIS November Networking: Marketing For Inbound Tourism

Business in Japan and Business is Social are excited to team up for our final networking event of 2016; November 28th, being held again at the fantastic Mixx Bar at the ANA InterContinental hotel. Our guests will speak for a few minutes each followed by a group Q&A and social networking after.

We are very excited for our next event as we continue to build a diverse group of speakers and topics.

Our two speakers will speak on "Marketing For Inbound Tourism". We have all noticed the huge influx of tourists walking around the city in recent years, so how are some companies attracting tourist business?

Greg Lane will be talking about digital advertising and how to work with online publishers and media sites related to inbound tourism. Chiara Terzuolo will discuss marketing tours that stand out in a crowded market.

WHAT: BIJ x BIS November Networking: Marketing For Inbound Tourism
WHEN: Monday, November 28th, 19:30
WHERE: MIXX Bar & Lounge, 36F ANA InterContinental Hotel
MAPS LINK: https://goo.gl/maps/Dq5zKfQz
COST: 2,000 yen ★one drink is included in the price★

SPEAKERS & TOPICS:

Greg Lane
CTO & Co-founder of Fast Train Limited
https://www.linkedin.com/in/gdlane

Greg will be talking about digital advertising and how to work with online publishers and media sites.

Fast Train Limited is the company behind media sites Tokyo Cheapo, Japan Cheapo and London Cheapo. Tokyo Cheapo is a site that helps tourists and locals with an eye for value to get the most out of their time in Tokyo. Started as a small blog in April, 2012, the site had more than 900,000 page views in October and now has significantly more reach than Tokyo's traditional English language media outlets. FTL has a core staff of 6 and contracts a further 10 to 15 freelancers each month.

The talk will cover the growth in Fast Train's business, some insight into Tokyo's inbound tourism market and also what you should know before you start to work with a media site or online publisher to promote your product or service. Greg will endeavour to give you practical advice that you can use in your own business.

Greg has been in Japan since the start of the century, during which time he has worked as an English teacher, a salaryman, a partner in a creative agency and as a freelance web developer. If Fast Train Limited hadn't worked out, he'd be in trouble as his stubborn entrepreneurial streak and dislike of 9 to 5 jobs has made him practically unemployable.

---

Chiara Terzuolo
Regional Manager for Asia and Oceania at Veltra.com
https://jp.linkedin.com/in/terzuolochiara

Chiara will speak on the topic:
Marketing Experiences in the Land of Omotenashi: how to make tours stand out in a highly saturated market.
Based on my work at Veltra launching the 'inbound' site, which now has 3000 activities and tours across all prefectures, as well as consulting/content creation projects taken on as a writer.

About Chiara:
Deeply passionate about travel, I have been flying since before I could even walk. Throughout my career in Japan I have experienced sales, marketing, PR and customer service, and get really excited about championing products and services I believe in. Whether tailoring user-friendly content for sites, writing articles or giving presentations inside and outside the boardroom, I love to see my audience light up and get engaged.

After a Fulbright Fellowship and Masters in music, I first represented IE Business School's interests in Japan, running all the recruitment, sales and marketing activities. After getting interested in IT and tech, I went on to a Business Development Manager position at the Tokyo office of Criteo, a global retargeting ad tech company. Currently I am involved in inbound marketing for Veltra, an OTA specialized in tours and activities. My mission is to show the world all the awesomeness Japan has to offer!

---

Business in Japan and Business is Social intend to run events on a regular basis, so keep an eye out for more of them here in this group, and to make sure you don't miss them in the future, you can register at either or both of these Event Management links:
BIS@MEETUP(http://www.meetup.com/Business-is-Social/)
BIJ@DOORKEEPER(https://businessinjapan.doorkeeper.jp/)

The BIS x BIJ events strive to create a networking community for business professionals that want to make substantive contacts that turn into relationships and real business. By offering more networking opportunities than standard networking groups, we bring more than typical business card exchange events. Our focus will be on monthly downtown Tokyo events with topic or industry specific guest speakers. Feedback on the type of speakers or industry you want future events to focus on welcome.

Connect with:
Jason https://jp.linkedin.com/in/goodpeople
Josh https://www.linkedin.com/in/joshua-barry-37b85a8
Will https://www.linkedin.com/in/will-murray-9a7b228

For a nijikai, a second party venue near the ANA in Akasaka was introduced called 'CHILLAX' by Keiko-san who took some of us there for a 2nd party at the end of one event. Folks are welcome to go there after this event too: Address: 〒106-0032 Tokyo, Minato, Roppongi, 4 Chome−8−4 〒106-0032 アルガ 六本木 ビル 4 階Map Link: https://goo.gl/maps/9VXX3VqZg6P2

This is not definite nor part of the BISxBIJ Event series, just a suggestion of a place that is not to close by where the drinks are more affordable than at a 5 Star hotel!