Overview: 80% of executives still define marketing as "sales" or "advertising" and because of this, miss out on applying the full power and effectiveness of marketing within their organizations. This applies as much to individual entrepreneurs as it does to leaders of top multinational companies.
This seminar will explore the "secret" meaning of marketing, and how to immediately apply this understanding for optimal returns for your company, customers, employees, partners, society and the planet. Prof. Sugai will also introduce The Value Plan framework from his upcoming book of the same title.
About Philip Sugai:
Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. For more info and to connect: https://www.linkedin.com/in/philipsugai/
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WHAT: The Value Plan, in Japan: How to create future-proof products & services
WHEN: Friday, August 30th, 11:30~13:30
WHERE: Doshisha University Tokyo Campus
ACCESS LINK: https://www.doshisha.ac.jp/en/information/campus/access/tokyo_o.html
MAPS LINK: https://goo.gl/maps/cHEPfFNKw7YjC6fEA
COST: 2,500 yen ★Light Lunch & Soft Drinks are included in the price★
RSVP please: https://businessinjapan.doorkeeper.jp/events/96131
More about Professor Philip Sugai – a Brief Bio
Professor Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
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